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A dynamic twist in TERA's story in the western world unfolded today as Bluehole Interactive changed its official name to "En Masse Entertainment" and revealed most of it's executive team (all of whom at one time worked for NCsoft West, oddly enough). You may recognize some of these faces, as I do, so I'd advise to keep your hopes up. Perhaps "En Masse Entertainment" will actually bring TERA to America and Europe with all the attention and care it will need to succeed...
Anyhow, here's some snippets from the press release that went out early this morning. Remember, read everything in a press release with a grain of salt. It is, after all, a press release, not actual reporting! ;)
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